‘7 Content Marketing Poop Scoops′ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Content Marketing Poop Scoops″.

Baer says, “I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question”.

7 Content Marketing Poop Scoops

Jay Baer’s ‘Convince & Convert’ Blog