‘Study: Digital to Account for 1/4 of Global Ad Spending Next Year’ – ‘Mashable’

Lauren Indvik says, “Advertisers are spending big on digital and they’re not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital’s share of ad spend is expected to reach nearly a full quarter, 24.4%.

Within digital, the division seeing the biggest growth is, of course, mobile. While still less than 12% of total digital ad spend — spending will be just $15.8 billion globally this year — that marks a 79.7% increase over last year“.