‘This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working’ – Business Insider

The latest article on Business Insider is titled “This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working”.

The BI says, “Social Lift measures how ads raise social engagement.

This post is sponsored by ShareThis.

When companies run digital ad campaigns, they keep close watch over the numbers to see how each campaign is performing. It’s an imperfect science, though, and there are a lot of different metrics to keep track of at any one time: CTR (click-through rate), for example, or pageviews, or time spent”.

This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working

Business Insider