MarketingSherpa has released a case study titled “Cause Marketing: How STIHL united 100,000 independent retailers for “buy local” initiative”.

Allison Banko says, ” Big businesses and box stores have captured an entire generation, leaving independent local businesses in its corporate dust. Local retailers are faced with the struggles of competing with those national chains, but also with having its mere existence realized by consumers.

This B2C Marketing case study focuses on how STIHL, a hand-held outdoor equipment brand, powered Independent We Stand: a countrywide movement banding small businesses together for the advocacy of buying local.

STIHL recruited 7,000 of its own independent retailers, but reached way beyond its base to include almost 100,000 local retailers in Independent We Stand”.

Cause Marketing: How STIHL united 100,000 independent retailers for “buy local” initiative

MarketingSherpa

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