The latest ‘MarketingExperiments’ blog post is titled “Lead Gen: The 3 pillars of lead generation”.

Daniel Burstein says, “Most marketers of the world can be broken down into two groups – lead generation marketers or e-commerce marketers (and perhaps, Beatles or Elvis fans).

While in the worlds of A/B testing and optimization, sometimes the focus seems to be on e-commerce, lead gen marketers can utilize these techniques to learn about their customers and improve their marketing performance, as well.

But, the lead gen marketer interested in conversion rate optimization can have a bigger challenge than the e-commerce marketer since they are dealing with a complex sale and, usually, many more moving parts”.

Lead Gen: The 3 pillars of lead generation

MarketingExperiments Blog

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