‘Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]’ – Business Insider

The latest article on Business Insider is titled “Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]”.

Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today:

New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The IAB found that the average mobile ad budget in 2013 was $242,750.

The New York City agency Lipman is going out of business after more than 80 years serving high fashion clients. The New York Post reports the agency’s demise came due to possible financial problems at Lipman’s parent company, Revolate”.

Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]

Business Insider