The latest article on ‘MarketingProfs’ is titled “One Way to Calculate ROI for Your Offline Ads”.

Geoff Kenyon says, “Very few businesses run entirely online, which means most are going to have offline advertising campaigns, such as TV commercials, radio ads, magazine or newspaper ads, direct mail, fliers, etc. At first glance, it seems difficult to measure ROI for those activities, but there is hope for your campaigns.

Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it’s often poorly executed.

The tragic mistake is that almost every offline ad refers the user to the homepage. Since that is a direct visit, you can’t track who is coming to the homepage because of your ad—or because they already knew about you”.

One Way to Calculate ROI for Your Offline Ads

MarketingProfs

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