The latest article on  ‘Marketing Land’ is titled “The Digital Marketing Analysis Tree: Understanding Root Causes”.

Kohki Yamaguchi says, “I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making.

According to the author, data-driven individuals:

  • Make decisions at the lowest possible level
  • Bring as much diverse data to any situation as they possibly can

How do these traits translate for the digital marketer, and how we should think about performance management of campaigns?”.

The Digital Marketing Analysis Tree: Understanding Root Causes

Marketing Land

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