The latest article on ‘MarketingProfs’ is titled “What Keeps Marketers Up at Night?”.

Ayaz Nanji says, “Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.

The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving campaign effectiveness (77%).

Demonstrating return on investment for marketing spend is the fourth biggest concern (75% of respondents), followed by using digital tools effectively (70%)”.

What Keeps Marketers Up at Night?

MarketingProfs

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