‘Why You Should Stop Using Google Rankings as Your Primary SEO KPI’ – HubSpot

The latest article on HubSpot blog is titled “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”.

Jeff Quipp says, “Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous.

A big reason that the impact of these changes”.

Why You Should Stop Using Google Rankings as Your Primary SEO KPI

HubSpot