The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight II: Advertising is…Unclear”.

Ryan Skinner says, “Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from the first one. And, if you want to get this curated newsletter in your inbox every other week, send me a mail.)

Advertising is _______.
The head of the IAB comes late to the party that is advertising’s identity crisis. In all truth, I think he’s done a good job of summarizing some tectonic shifts:

Digital technologies have put the very definition of advertising and marketing up for grabs. Now, when a marketer asks for a new campaign, the response from the team is literally a question mark.

At the forefront of those shifts: An idea that advertising should be more useful and valuable. Content marketing winds are blowing down Madison Avenue”.

Content Marketing Fortnight II: Advertising is…Unclear

The Forrester Blog

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