The latest article on ‘The Forrester Blog’ is titled “The Social Technographics Score Helps Marketers Create Better Social Strategies”.

Nate Elliott says, “We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences.

Since 2007, Forrester’s Social Technographics® ladder has helped marketers understand how social their audiences are, and in which social behaviors those audiences engage. But social media adoption has matured, and today the vast majority of online users engage with social tools. For marketers, the question is no longer whether their customers use social media, but rather how best to use social media to interact with those customers.

So we decided it was time to develop a new framework to help marketers analyze people’s evolving social behaviors and benefit from this evolution”.

The Social Technographics Score Helps Marketers Create Better Social Strategies

The Forrester Blog

Sharing is caring