The latest MOZ blog post is titled “Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth”.

Brian Solis says, “There are many apparent “moments of truth” in a sales cycle—those important moments when customers decide to take action. As SEO blends more and more into experience design, content marketing, and social networks, one moment becomes increasingly important: the ultimate moment of truth”.

Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth

MOZ Blog

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