The latest article on  ‘Marketing Land’ is titled “Google Debuts AdWords Cross-Device Conversion Estimates, Phone and In-Store Conversions Coming”.

Ginny Marvin says, “In its first step in capturing the complete conversion impact of AdWords campaigns, Google launched a new conversion type today called estimated cross-device conversion.

Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the greater population. The company says phone calls and in-store activity will soon be included in the new Estimated Total Conversions column that is rolling out to AdWords accounts over the next few weeks”.

Google Debuts AdWords Cross-Device Conversion Estimates, Phone and In-Store Conversions Coming

Marketing Land

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