‘New Google Program Changes Requirements for Ad Agencies’ – ‘Mashable’

Kurt Wagner says, “Ad agencies help bring Google business, and for that, they are now getting some extra love from the search giant. Google on Wednesday announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its agency certification program, and those aren’t going away. They are simply rebranded and joining forces under the new Google Partners title“.