MarketingSherpa has published an article titled “Behavioral Economics in Marketing: 7 insights to lift results”.

MarketingSherpa team says, ” Preview Email Summit 2014 keynote speaker Dan Ariely in this article from the MarketingSherpa archives. Both the article and his keynote focus on his insights as a Professor of Psychology and Behavioral Economics at Duke University and best-selling author.

Ariely delves into the irrational nature of many decisions, and how to apply these behavioral trends to your marketing. Among his insights: focus groups are bunk”.

Behavioral Economics in Marketing: 7 insights to lift results

MarketingSherpa

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