The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Capturing more leads with clear value prop communication”.

Erin Hogg says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, 51% of marketers surveyed indicated the most effective platform for testing their value proposition was through email marketing campaigns.

This is no secret to savvy marketers. Austin McCraw, Senior Editorial Analyst, MECLABS, also discussed how to discover the essence of your value prop through email at Email Summit 2013.

Jon Ciampi, Vice President of Marketing, CRC Health, did just that and revealed his strategy at Lead Gen Summit 2013, happening right now in San Francisco”.

Lead Generation: Capturing more leads with clear value prop communication

MarketingExperiments Blog

Sharing is caring