‘How Google is Forcing Your Content to Get Better′ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Google is Forcing Your Content to Get Better″.

Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results”.

How Google is Forcing Your Content to Get Better

Jay Baer’s ‘Convince & Convert’ Blog