The latest article on Business Insider is titled “Online Advertisers Have Lost $6 Billion To Fraudulent Click Bots”.

Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today:

Online fraudsters have stolen $6 billion from online advertisers, according to a study by the web security firm White Ops. The study says it found sites where 20% to 90% of ad clicks were created by bots as opposed to people.

Asset management firm MFS Investment Management named Draftfcb Chicago its global agency of record. Initiative to handle its media buying and planning”.

Online Advertisers Have Lost $6 Billion To Fraudulent Click Bots

Business Insider

Sharing is caring