The latest ‘Web Marketing Today’ blog post is titled “Overcoming Google’s Keyword ‘Not Provided’ Data”.

Kevin Webster says, “Google now routes all of its organic searches through a secure URL — i.e., https://. This has a dramatic and immediate impact on web analytics and search engine optimization.

What happens in a secure search is that the keyword search data is no longer available. Instead of seeing keywords relating to your product or service in Google Analytics or whatever web analytics tool you use, you will simply see that the visitor came from Google, organically, with “not provided” as the key phrase”.

Overcoming Google’s Keyword ‘Not Provided’ Data

Web Marketing Today

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