The latest article on ‘MarketingProfs’ is titled “Can Marketing Automation Work for Your Company?”.

Justin Gray says, “I’m often asked whether marketing automation technology is mature enough for one business environment or another. I hear a lot of excuses about why it won’t work. My company is too small. My product is too transactional. My leads don’t respond. My porridge is too cold.

My standard response to questions about the technology’s maturity is to ask about the maturity of the marketing team. Technology is technology. Your success with technology still depends on the marketers who are mashing the buttons and pulling the levers”.

Can Marketing Automation Work for Your Company?

MarketingProfs

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