The latest ‘Econsultancy’ blog post is titled “Behavioural marketing and how to get your customers to love you”.

David Moth says, “How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics.

Yet at Econsultancy’s Funnel event this morning Silverpop’s John Watton managed to summarise the process in just 20 minutes, succinctly laying out the basic premise of behavioural marketing and how it can benefit businesses.

Watton began by describing the relationship he has with a wine merchant in the Chiswick area of West London, which is a neat metaphor for the principles behind behavioural marketing”.

Behavioural marketing and how to get your customers to love you

‘Econsultancy’ Blog

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