MarketingExperiments team is hosting a webinar on Wednesday, October 9 at 4.00 pm EDT. The topic of the webinar is “Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases”.

MarketingExperiments team says, “Category pages are a standard staple for websites offering multiple SKUs and often take a backseat when it comes to testing and optimization, either due to system constraints or competing priorities.

So when it comes time to create a new site, radical redesign or a different content management system, what is the most effective approach?

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will reveal category page design changes that are consistently increasing clicks and conversions across multiple industries.

Here are some of the key questions our research findings looked to answer:

  • Should I include an “Add to Cart” button?
  • How much product information should I display?
  • Does introductory content on the page impact engagement?
  • What’s the most effective way to organize my products?”.

Webinar Details

Organizer: MarketingExperiments

Topic: Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases

Day/Date: Wednesday, October 9

Time: 4.00pm EDT – Time Zone Converter

Register for webinar details.

‘Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases’ Webinar

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