MarketingSherpa has released a case study titled “Email Marketing: Online jewelry retailer grows total revenue by 51% with re-permission campaign”.

Courtney Eckerle says, “Online retailer Limoges Jewelry was experiencing an unusual revenue slump in its email program. In response, the marketing team switched its ESP and implemented a re-permission campaign and welcome email.

“How are we going to try and get a hold of these customers who may not be engaged with our brand anymore? What’s the right thing to say to somebody who you know hasn’t been paying attention to you in a while to get their attention?,” said Jon Ozaksut, E-commerce Marketing Manager, Limoges Jewelry.

See how Limoges Jewelry marketers were able to launch the new series, growing total revenue 51%”.

Email Marketing: Online jewelry retailer grows total revenue by 51% with re-permission campaign

MarketingSherpa

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