The latest article on  ‘Marketing Land’ is titled “Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement”.

Greg Sterling says, “In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools.

Rather than asking users to select a particular an unit, the company now will provide a list of objectives and take marketers through a flow based on the objective selected”.

Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement

Marketing Land

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