‘How to Reach Audiences and Influencers Through Their Egos′ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Reach Audiences and Influencers Through Their Egos″.

Baer says, “Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score,”.

How to Reach Audiences and Influencers Through Their Egos

Jay Baer’s ‘Convince & Convert’ Blog