The latest article on HubSpot blog is titled “Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard”.

Ginny Soskey says, “When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — now — and it was my duty to”.

Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard

HubSpot

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