The latest ‘Econsultancy’ blog post is titled “Seven simple tips for improving your B2B lead nurturing”.

Ben Davis says, “If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’.

But, David Klanac of Pardot argues, it is actually a very relevant phrase. It’s the nature of the marketer’s job to follow the changes wrought by proliferation of media.

David was talking at FUNNEL, part of the Festival of Marketing, and gave his seven tips for lead nurturing.

The first step for Pardot was to actually ask the B2B consumer “what steps do you take to research and purchase a solution?””.

Seven simple tips for improving your B2B lead nurturing

‘Econsultancy’ Blog

Sharing is caring