‘Wait, Was That a Click or a Conversion?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Wait, Was That a Click or a Conversion?”.

Tom Martin says, “That’s the problem with discussions of social media ROI today.

Unless your company ponies up for enterprise level social media management software, you’re left to use free or low cost platforms that offer little more than click tracking data.

But it’s all you have, so you use the data to develop and manage your ongoing social media strategy”.

Wait, Was That a Click or a Conversion?

‘Copyblogger’ Blog