The latest article on  ‘Marketing Land’ is titled “Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking”.

Ayaz Nanji says, “Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.

An overwhelming majority (87%) of the organizations surveyed say they create their own original content; 24% use content written or produced by outside vendors; and only 17% are curating content as part of their marketing initiatives, the research found”.

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Marketing Land

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