‘How to measure the effectiveness of ecommerce videos’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to measure the effectiveness of ecommerce videos”.
Melody King says, “Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line?
As a general rule, shoppers love videos, since they show off products in a way that still images can’t.
But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?”.
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