‘IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total”.
Greg Sterling says, “The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year.
Almost all ad formats/categories were up in real-dollar terms. However percentages were down because of the rise of mobile”.
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