The latest article on Business Insider is titled “Microsoft, Google And Apple Now All Want The Cookie To Die”.

Aaron Taube says, “A sad day for cookie fans everywhere.

Not even a full month after it was revealed that Google is working on an internet tracking technology to replace the cookie, Ad Age’s Tim Peterson reports that Microsoft is considering an alternative of its own to track users across its devices, operating systems, and online

The technology Microsoft is developing would track users on computers, tablets, and smartphones that run Windows operating systems, as well as on the Xbox video game consoles and online services like Internet Explorer and Bing”.

Microsoft, Google And Apple Now All Want The Cookie To Die

Business Insider

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