‘Pinterest Rolls Out ‘Promoted Pins’ Ads—But No Advertisers’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Pinterest Rolls Out ‘Promoted Pins’ Ads—But No Advertisers”.
Lauren Orsini says, “Nearly a month after Pinterest announced it would begin rolling out “tasteful” promoted pins, the feature is finally visible to users starting Wednesday.
As promised, the new pins are subtle enough to miss. In a screenshot a Pinterest spokesperson sent to ReadWrite, a pin promoting a camping lantern blends in with a group of rustic forest images from users the pinner is already following.
Below the pin, users can click on a small grey icon to learn more about the pin and why it is appearing. Clicking “Learn More,” directs to CEO Ben Silbermann’s blog announcement about the change”.
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