‘Social Advertising Tips for Your Business’ – ‘Mashable’

Lauren Indvik says, “For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story — and there are plenty — there are hundreds, if not thousands, of small business frustrated by their attempts to attract customers throughFacebook, Twitter, Tumblr, Foursquare, Pinterest, etc.The problem, fundamentally, is that small businesses are on social media because they feel that they should be — not because it fits into some larger strategy. They’ve heard about the small businesses that have radically enlarged themselves through those networks, as if by magic — that magic being, in fact, the execution of very smart strategies“.