‘Social ROI is NOT Dead’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Social ROI is NOT Dead”.
Steve Parker says, “A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. While we aren’t one to argue data, we would like to respectfully offer our take on some of the key points made:
The article begins, “many brands are moving away from metrics that purport to measure ROI on social media.” Data from the study reveals that the percentage of marketers who use a revenue-per-customer metric on social channels declined from 17% in 2010 to 9% in 2013. The percentage tracking conversion rates also dropped, from 25% to 21%”.
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