‘Six principles of psychology which affect analytics and decision making’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six principles of psychology which affect analytics and decision making”.

Graham Charlton says, “The success of analytics within a business is not just about numbers, technology and processes, it’s about how we integrate between analysts and marketers. 

This was the thrust of a fascinating presentation by Suniel Curtis, Head of Web Analytics and Insight at Hays, formerly of lastminute.com.

Speaking at our Crunch event at the Truman Brewery, he set out six principles of psychology which affect analytics and decision making”.

Six principles of psychology which affect analytics and decision making