‘Content Marketing: Are You Content With Your Content?’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Content Marketing: Are You Content With Your Content?”.
Mary Jo Schweitzer says, “Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior.
Content should always be produced in conjunction with predetermined goals and strategic plans specifically laid out for a very real purpose. You can’t just simply write a few articles about your products. An assessment of what your potential customers want should be the very bulk of the strategic plan”.
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