The latest post on ‘Copyblogger’ Blog is titled “Why We Overestimate Technology and Underestimate the Power of Words”.

Arjan Haring says, “Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer?

What — in fact — is the magic sauce of Amazon?

Sure, there is some predictive value in keeping track of many different variables. There always is. It’s probably Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon”.

Why We Overestimate Technology and Underestimate the Power of Words

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