‘8 Innovative LinkedIn Marketing Campaigns’ – ‘Mashable’

Todd Wasserman says, “It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter. But LinkedIn?The buttoned-down social network may have more than 238 million users, but it’s not generally considered a hotbed of marketing experimentation. Perversely, that makes it a better destination for marketers — virgin territory where clever promotions can stand out. In many cases, LinkedIn has been eager to join in. The company’s Sponsored Updates encouraged marketers to tap non-traditional advertising methods and experiment with native ads“.