The latest article on  ‘Marketing Land’ is titled “Bring Life To Your Email Campaigns: 5 Tips For Live Email Content”.

Angie Zener says, “To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information.

So how can you spice up this tried and true marketing channel? With dynamic, real-time email content, you can ensure higher levels of relevance. Check out these five types of live email content and how to incorporate them in your next email campaigns”.

Bring Life To Your Email Campaigns: 5 Tips For Live Email Content

Marketing Land

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