‘Email Marketing: Promotional vs. letter-style test increases conversion 181%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Promotional vs. letter-style test increases conversion 181%”.

John Tackett says, “At the heart of email marketing campaigns, it often seems as if a tug-of-war is being waged.

On one side, you have gaining attention as a tactic and on the other, you have using conversation.

But, which of these is truly effective?

Let’s take a look at how the MECLABS research team tested a promotional-style email design against a letter-style and what we can learn from the results”.

Email Marketing: Promotional vs. letter-style test increases conversion 181%