‘Social Marketing Strategy: The Big Picture’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Marketing Strategy: The Big Picture”.

Austin Fracchia says, “Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pintrest, and more. In some ways, social marketing has become a holy grail for major corporations and small local businesses alike. The ability to reach existing and potential customers in new, dynamic ways without spending hundreds of thousands of dollars has created a more level playing field for all businesses”.