‘4 Best Practices for Social Advertising’ – ‘Mashable’

Todd Wasserman says, “If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind.

That doesn’t have to be the case. There are people who do nothing but study the performance of social advertising all day“.