MarketingSherpa has released a case study titled “Email Marketing: Business voice system provider increases lead response rate by 100%”.

Courtney Eckerle says, “Many email marketers feel plagued by the feeling that they’re leaving business on the table, but struggle with how exactly to reach those customers. So when business voice system ShoreTel switched email service providers, it decided it was the perfect opportunity to insert humor into its email series.

See how ShoreTel inserted tongue firmly in cheek with its third and final email by using alligators in its email content, and saw its response rate swamped with an increase of 100%”.

Email Marketing: Business voice system provider increases lead response rate by 100%

MarketingSherpa

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