‘Seven Steps To A Needs-Based Marketing Strategy’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Seven Steps To A Needs-Based Marketing Strategy”.
Anthony Mullen says, “Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes.” Smart brands know not to initially focus on what they have to sell but rather on how it meets consumers’ needs. If you can address a strong consumer need, you will get those consumers to act. If you can get them to act, then you have opened an all-important channel of dialogue”.
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