‘Social Media and The Future of Advertising’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Social Media and The Future of Advertising”.
Gregory Yankelovich says, ““Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative Action in 1973. However, there is evidence of a much earlier origin of this quote.
As advertising evolved and became more accessible to a multitude of smaller businesses, its traditional methods arguably became less effective in moving the sales needle. Advertising professionals have been working very hard to re-invent themselves, but the majority of efforts were invested in the areas of medium, media channels, and ubiquity/relevance of content”.
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