The latest article on  ‘Marketing Land’ is titled “Understanding & Utilizing The Right Tactics For Your Display Campaign”.

Konrad Feldman says, “Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers looking to properly understand and evaluate their digital advertising investments.

In our last article, we looked at the tremendous potential of real-time bidding (RTB) to drive search-like efficiency for display advertising. But effectively managing this investment requires a clear understanding of which partners and targeting approaches are delivering results”.

Understanding & Utilizing The Right Tactics For Your Display Campaign

Marketing Land

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