‘Display Is The New Search: A Familiar Battle With Fraud’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Display Is The New Search: A Familiar Battle With Fraud”.
Lionel White says, “Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display.
In fact, fraud is an even larger concern today considering how much the Internet has grown in just a decade. With a never before seen volume of inventory at their disposal, fraudsters are employing search-era tactics to game the display system using fake clicks”.
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