‘Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues’ – Business Insider

The latest article on Business Insider is titled “Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues”.

Jim Edwards says, “Facebook’s FBX partners – the companies who buy ads based on tracking cookies inside Facebook’s ad exchange – are making as much as $150 million a year in revenue, according to Karsten Weide, VP-digital media and entertainment at research firm IDC.

Until recently, we’ve had very little visibility into just how big Facebook’s ad exchange is. On Facebook’s Q2 2013 earnings call, COO Sheryl Sandberg said “FBX … is actually a very small part of our business.” Previously, observers had suggested it may be worth $1 billion in revenue annually”.

Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues